Our Vision and
Purpose
ENERGISED BY OUR MISSION
We unleash the possibilities of coffee & tea to create a better future. That’s why every day we look for creative, innovative ways to positively influence the world of coffee and tea around us.
We are led by our vision that there’s a coffee & tea for every cup. It’s an expression of enjoyment and personal taste. Everyone should be free to enjoy their coffee, their way.
Our
Values
INSPIRED BY OUR BELIEF
It’s amazing what can happen over a cup of coffee or tea. At JDE, our shared values guide our behaviours and are at the heart of everything we do. Read on to learn more about how we work and what we stand for as an organisation.
WE VALUE ENTREPRENEURSHIP
Ensures we win the freedom to create and pursue more opportunities by staying agile, moving fast and resisting unnecessary bureaucracy.
WE VALUE SOLIDARITY
Together we make a bigger difference, building trust and unity around shared interests.
WE VALUE SIMPLICITY
We choose the most straightforward paths to achieve our desired outcomes.
WE VALUE DISCIPLINE
We stay focused on what matters and build our mastery when we do the right things in the right way.
WE VALUE ACCOUNTABILITY
We take responsibility for our actions and ownership of our results.
A Diverse & Inclusive
Culture
EMPOWERED BY ALL PERSPECTIVES
At JDE, we believe it's amazing what can happen over a cup of coffee or tea. We also believe that a diverse and inclusive culture enables us to serve every coffee and tea lover in the best possible way. By creating an environment where the unique voices of every country, culture and individual are heard, we can grow our business and spark the innovation that creates a better future.
We want JDE to be an organisation where every individual can develop themselves and be valued for their unique perspective. No matter who you are, where you come from, how you live your life, or how you enjoy your coffee or tea, you can fulfill your ambitions and contribute to our success.
We are driven by our passion for coffee and tea, care for people and respect for the environment. We are committed to making a positive impact on society and determined to contribute to the UN Sustainable Development Goal that addresses gender inequality (SDG 5). That way, everyone has equal opportunities in the workplace, is able to perform at the highest levels and can realise their full potential.
Corporate
Responsibility
WE MAKE AN EXTRA SHOT OF IMPACT
We’re driven by our passion for coffee and tea, our care for people, and respect for the environment. We speak with our actions, through three main pillars: Common Grounds, Minimised Footprint, and Connected People.